Recently, news that Mixue Bingcheng might start selling breakfast has blown up on social media, with related topics shooting straight to the top of trending searches. It started with a questionnaire circulating in community groups and on WeChat Moments, plus a "breakfast series" of dairy products quietly appearing in the mini-program, priced at just 5 yuan on average. Netizens shouted "Snow King has brought the prices down" while enthusiastically ordering fried dough sticks and spicy soup. Longtime fans even dug up the brand's origin story, saying this isn't a crossover at all—it's a return to its old trade. However, people in the know say it's currently only a small-scale trial in a few cities, with no intention of a broad rollout for now. [more…]

On September 9th, Brian Niccol officially took over as CEO of Starbucks. Facing two consecutive quarters of performance pressure and fierce competition from local brands like Luckin in the Chinese market, he released his first open letter, "Back to Basics," the day after taking office. In the letter, Niccol admitted that Starbucks had strayed from its core, promised to reshape its positioning as a community coffeehouse, and focus on four key areas: baristas, production efficiency, store experience, and more. He also specifically mentioned that the Chinese market is vibrant and requires tapping into its growth potential. Can this "firefighter," who once led Chipotle out of crisis, help Starbucks rediscover its original purpose? Front Street Coffee is following this story with you. [more…]

Geisha is now a star variety in the specialty coffee world, but where exactly is its original home? After filming a coffee documentary in Ethiopia, documentary director Adam Overton and his photographer wife Rachel Samuel dreamed of establishing a Geisha estate. They learned from Geisha authority Willem Boot, ventured deep into the Bench-Maji region on Ethiopia's southwestern border, and ultimately found near the Gori Gesha wild forest a variety genetically highly similar to Panama Geisha, and established the Gesha Village Coffee Estate. This article tells the story of this Geisha roots-seeking journey spanning two continents, as well as the flavors and variety future that Front Street Coffee is following. [more…]

A global digital accident triggered by a Microsoft 365 service outage caused devices running Windows systems to collectively display the "blue screen of death," paralyzing multiple industries including aviation, finance, and education. As a well-known brand affected, Starbucks saw its point-of-sale systems fail in a large number of stores across the United States and Canada, forcing mobile ordering and payment functions to be suspended, with some stores even closing outright or offering customers free drinks. Some Starbucks stores in China were likewise not spared, as computer failures forced staff to return to the "handwritten cup era," manually marking requests after orders were placed through Feikua. Microsoft later announced that the root problem had been fixed, but residual effects continued. This article reviews the specific impact of the incident on Starbucks and how stores responded. [more…]

Starbucks has announced that it will permanently remove the Oleato olive oil coffee line from its core North American menu starting November 7, less than a year after the product first debuted. The decision is seen as one of the moves by new CEO Brian Niccol to simplify the menu and return to the company's coffeehouse roots. Oleato was conceived by Starbucks founder Howard Schultz, inspired by Sicilian culinary traditions. It first launched in Milan, Italy, in 2023 and was gradually rolled out to multiple global markets, entering mainland China in March 2024. However, the line drew widespread criticism for causing gastrointestinal discomfort after consumption. Starbucks China responded that this adjustment only involves the North American market and has no impact on the Chinese market for now. [more…]

The name Geisha is now almost a highly recognizable symbol in specialty coffee. But what many people don't know is that its roots actually lie in Ethiopia. In recent years, an estate named after Geisha—Gesha Village—has turned its attention back to Ethiopia, and has also made "original Geisha" a [more…]

Geisha is now a star variety in the specialty coffee world, but its roots actually lie deep in the primeval forests of southwestern Ethiopia. This article begins with the history of Geisha's discovery, tracing how it traveled from the Kafa forest through many countries, eventually rose to fame in Panama, and then returns to the journey of Adam Overton and his wife in establishing the Gesha Village Coffee Estate in the Bench Maji region. The article also provides a detailed introduction to the three varieties currently grown at Gesha Village: Geisha 1931, Gori Gesha, and Illubabor 1974, as well as the essential differences in variety between Gesha Village and Panama Geisha. Finally, it presents Front Street Coffee's red-label Geisha brewing flavor description, helping enthusiasts gain a more comprehensive understanding of the origins and development of this legendary producing region. [more…]

Heytea has recently made another subtle adjustment to its brand logo, just over three months after the last logo change, sparking widespread discussion on social media platforms. Many netizens, when faced with side-by-side comparisons of the old and new versions, exclaimed that they could see no difference, while sharp-eyed users listed the细微 changes in the ears, face shape, bangs, and facial features one by one, jokingly calling the Heytea boy's "medical aesthetic微调". From the golden line figure to the return of the classic "black-haired A-xi," and now to the current detail adjustments, the intention behind Heytea's frequent logo changes has sparked much speculation: Is it a statement of returning to its original aspirations, or an optimization to cater to current aesthetics, or simply a carefully planned brand hype marketing? [more…]

Starbucks recently announced that, following a competitive pitch, its US creative business has officially been handed to WPP Group. A Starbucks spokesperson said the partnership aims to return to the brand's roots, conveying to customers Starbucks' unique coffee expertise and special experience, and hinted that the collaboration with WPP could expand globally in the future. WPP has set up a dedicated "Starbucks team" for this purpose, drawing talent from agencies such as VML, Ogilvy, and Landor. This change comes shortly after Brian Niccol became Starbucks' new chairman and CEO, and it also means that SPCSHP, which had partnered with Starbucks for seven years, has lost the business. As coffee lovers, we might as well look at how Starbucks is retelling its coffee story from the perspective of brand communication. [more…]

During Halloween, Mstand launched a new Butter Basque Latte and a series of merchandise bundles, but what truly caught fans' attention was an unexpected potato and sausage scallion pancake wrap. As a coffee brand known for its refined and stylish image, Mstand's decision to add a street food item to its menu sparked discussions on social media. This article reviews consumers' genuine feedback on this pancake wrap, longtime customers' reflections on the brand's breakfast product line, and the controversy surrounding Mstand's merchandise strategy, while exploring loyal fans' hopes for the brand to return to its coffee roots. [more…]

The flavor foundation of a good cup of coffee is laid the moment the seed touches the soil. This article systematically outlines the complete technical chain of coffee from seedling propagation to plantation management: seed collection and washing in seed propagation, nursery establishment, germination acceleration and transplanting, and seedling-stage care; the key operational points of cutting and grafting in asexual propagation; and then extends to coffee plantation site selection and planning, land clearing and field planting, shade tree configuration, single-stem and multi-stem training and pruning techniques, as well as soil management measures such as weeding and mulching, deep plowing and soil improvement, and irrigation and fertilization. For enthusiasts who wish to gain a deeper understanding of the logic of coffee cultivation and build a systematic awareness from origin to cup, this is a solid technical reference. The variety terminology and operational standards involved in the [more…]

Geisha coffee is often equated with Panama in the public imagination, but its roots actually lie in Ethiopia. As a representative estate through which Ethiopia has returned to the pinnacle of specialty coffee, Gesha Village grows only the Geisha variety and possesses a fully traceable grading system. This article focuses on Gesha Village's variety origins, estate history, and grading standards, as well as the Red Label Geisha sold by Front Street Coffee, outlining its producing region information, natural processing, roasting approach, and brewing parameters, and providing specific prices and flavor descriptions to help coffee enthusiasts understand this bean's positioning and value for money. [more…]

After two consecutive quarters of disappointing sales performance, Starbucks' new CEO Niccol has begun adjusting the company's business strategy, significantly scaling back the frequent discount promotions previously offered and instead turning to new approaches such as loyalty points and limited-time specials to attract customers. This move aims to reverse the sales decline while reshaping Starbucks' brand positioning as a "community coffeehouse." However, reducing discounts may also push some consumers toward more cost-effective alternatives. This article will examine the background of Starbucks' strategic adjustment, the specific measures involved, and the potential impact they may bring. [more…]

Guatemalan Antigua coffee is renowned worldwide for its balanced fruity acidity, rich spicy aroma, and signature smoky flavor. Behind this cup of coffee lies a tapestry woven from the ancient heritage of Mayan civilization, the rise and fall of Spanish colonial history, and the unique terroir bestowed by volcanic soil. From the diligent cultivation of the indigenous people to the admiration of today's international coffee connoisseurs, Antigua coffee carries a story spanning hundreds of years. This article will guide you through an in-depth understanding of Antigua coffee's flavor characteristics, historical origins, and its unique position in the global coffee landscape. [more…]

Starbucks has recently fallen into operational difficulties once again. After Howard Schultz returned in April this year, he implemented a series of bold measures, sparking widespread discussion about the brand's prospects. In fact, this is not the first time Schultz has saved Starbucks in a similar manner—during the 2008 financial crisis, he also led the company out of its trough by closing stores, laying off employees, and reshaping corporate culture. This article reviews how Starbucks restored growth back then through consumer lifestyle research, the "My Starbucks Idea" campaign, rebuilding partner relationships, and direct sourcing, and analyzes the new challenges that unionization efforts under the current pandemic background bring to the brand, as well as the relationship-rebuilding plan Schultz has launched for store partners after his return this time. [more…]

In coffee flavor descriptions, "tea-like" is a concept widely used in China yet constantly debated. Some people understand it as the aroma of a certain kind of tea, some think it is simply the astringency that returns in the mouth, and still others categorize it as a lingering finish reminiscent of tea broth. This article begins with the bitterness and astringency of tea, then sorts through the causes of sweetness returning and saliva being produced, and next draws on the principle of retronasal olfaction to explain why coffee can bring out a tea-like quality, while also clarifying that tea-like and astringent are not equivalent. The article also combines tasting examples from several Front Street Coffee beans to show that the very same "tea-like" quality may be defined very differently in each person's mind. [more…]

Although Geisha coffee originated in Ethiopia, it rose to world fame in Panama. What many people do not know is that the Geisha grown in Central America today and the native Geisha of Ethiopia are actually two different varieties, a fact hinted at by the difference in spelling between Gesha and Geisha. Through comparison, Front Street Coffee found that Panamanian Geisha is known for its refined fruit acidity, floral aroma, and tea-like body, while native Ethiopian Gesha presents notes of citrus, almond, and tea, with slightly less complexity. This article traces Geisha's century-long journey from being collected in the Kaffa forest to achieving fame in Panama, sorts out the genetic relationship between T2722 and Gesha1931, and introduces the flavor characteristics of the Ethiopian Gesha Village and Panamanian Hacienda La Esmeralda series Geisha coffee beans currently sold by Front Street Coffee. [more…]

When making espresso, have you ever encountered thin crema, large bubbles floating on the surface, or a weak-tasting shot? The root cause of these problems often points to the same variable—grind size. Grinding too coarse speeds up the flow of hot water and shortens the contact time between water and coffee grounds, which not only under-extracts the flavors but also causes the force of the liquid stream to whip air into the espresso, forming large bubbles. In addition, improper storage of coffee beans leading to the loss of carbon dioxide and aromatic compounds, or switching to beans with a different roast level without recalibrating the grind, can likewise trigger similar symptoms. This article will break down these causes one by one and provide specific grind adjustment methods and formulas to help you once again extract espresso with rich crema and full-bodied flavor. [more…]

Ethiopia is the birthplace of coffee, and Yirgacheffe and Gesha Village represent two distinctly different yet equally fascinating flavor directions. Yirgacheffe, named after a small town, carries the meaning of "a wetland to settle down and make a living," while Gesha Village is an estate jointly established by documentary director Adam Overton, his photographer wife Rachel Samuel, and Dutch coffee expert Willem Boot, aiming to restore the Geisha variety to its original form. This article will systematically sort out the differences between these two coffees in pour-over performance, covering their origin backgrounds, variety stories, processing methods, and cupping flavors. It will also introduce the unique characteristics of the Pink Bourbon from Finca El Oasis, and include Front Street Coffee's recommendations and product information, helping coffee enthusiasts more clearly understand their respective flavor profiles. [more…]

Since Geisha stunned the world in Panama in 2004, it has remained at the pinnacle of specialty coffee. But tracing its roots, Geisha's genetics actually come from the primitive forests of Ethiopia. This article takes you back to Geisha's birthplace—the Gesha Village Estate in the Bench Maji region—to learn how this large estate recovered the original Geisha variety from the Gori Gesha forest and established a grading system of Auction, Gold, Red, Green, and CHAKA lots. The article also presents flavor descriptions of several Gesha Village lots from Front Street Coffee, along with recommended pour-over parameters for CHAKA, making it suitable reading for coffee lovers who want to gain a deeper understanding of the flavor differences among Ethiopian Geishas. [more…]